The NFL is celebrating its 100th year in a big way. The showdown between the Packers and Bears broke from the tradition of having the Super Bowl winners open the season, but it was all for the prestige. These teams were given the honor of kicking things off because they are two of the oldest, but someone else became a big part of the celebrations: Betty White.

One-Upping The Kickoff

People were eagerly anticipating the beginning of the 100th season, but another American institution wanted in on the act. Betty White became a part of the promotional material in the lead up to the Packers facing off against the Bears. Sportscaster Al Michaels says in the promo that there is no one who can really put into words just how much the NFL making 100 means. Then up steps Betty White.

How Betty White Became An Important Part Of The NFL’s 100th Year Promo

Piping Up

Betty White comes from the audience of the promo broadcast and says she can put it all into words. She calls herself ‘B-Dawg’ as the footage begins to show legendary matchups between the Packers and Bears. White says there is only one thing more intimidating than the Packers and the Bears, “and you’re looking at her.”

How Betty White Became An Important Part Of The NFL’s 100th Year Promo

Ramping Things Up

Using Betty White in the promo was perhaps an unconventional approach, but at the age of 97 years old, she does know a thing or two about the past 100 years. There were plenty of other legends helping to get football fans in the mood in the build-up to the new season. The long wait for the new football season finally kicked off as the Packers sealed victory over the Bears in a tense game.

The NFL will be hoping its 100th season doesn’t disappoint, and the action remains as intense as the opening weekend thanks to the help of Betty White.